Students integrate concepts from accounting, finance, marketing, and management and use them in concert to manage the business as a whole. Strategic theories such as Porter’s “Five Forces” model of industry analysis and the resource-based view of the firm are applied to realistic situations. Students analyze situations at the level of the firm, evaluate courses of action, and make recommendations. Students complete a term project. Hours credit: 4. Prerequisite: major core or permission of the instructor.
- Teacher: Alfredo Gonzalez Cambero