A study of the marketing function of a business. Topics include brand management, consumer behavior, market analysis, and the “four Ps” of the marketing mix. Case studies are used. Students apply theory to realistic marketing situations, analyze courses of action, and make recommendations. Students also research a marketing venture, analyze the market, and create a marketing plan. Credit hours: 4. Prerequisite or corequisite: BUS 1151; 2261; or permission of the instructor.
- Teacher: Nasim Malekshah