This course provides a broad overview of the digital marketing techniques essential for building successful campaigns in today’s digital economy. Students will gain a fundamental understanding of core digital marketing principles and learn how to develop and implement content strategies across platforms such as websites, social media, email, and search engines. Through hands-on practice students will explore audience targeting, landing page optimization, ad creation, and performance analysis, building the skills needed to make strategic and data-driven marketing decisions. Prerequisite: BUS 2264. Credit hours: 4. Prerequisite: BUS 2261; 2264; and 3334; or permission of the instructor. May be repeated for credit when topic differs.
- Teacher: Nasim Malekshah