This course is designed to teach you how to carry out marketing research projects or use marketing research findings to make better marketing decisions. We'll cover everything from defining research problems, designing studies, creating surveys, dealing with sampling issues, collecting and analyzing data, to understanding what the results mean. You'll also learn how to translate these findings into practical recommendations for marketing managers. Prerequisites: BUS 2264 and Math 2227. Credit hours: 4. Prerequisite: BUS 2261; 2264; and 3334; or permission of the instructor. May be repeated for credit when topic differs.
- Teacher: Nasim Malekshah